Golden Crisp Cereal

Todd Killinger AD
Chris Ribeiro CW
Pizzazz Pictures AN

This television campaign reintroducing 1960’s “Sugar Bear” (and his bumbling nemesis, June Foray-voiced “Granny Goodwitch”) to the airwaves for a new generation of ankle-biters. While proposed jokes about Nixon in China seemed a little too “inside” for the client, they embraced the “Bullwinkle” era, pun-filled humor for a campaign that carried the bear through many a Saturday morning to thrive, even now, in repeated YouTube viewings (18,000 views and counting!)