While Shire has been the worldwide leader in Hematology research and treatment for over sixty years, their focus has always rested squarely on the well-being of the patient. A devotion touted by this HCP-targeted campaign that imagines a future where the unbelievable is attainable and blood disease-related impediments to vigorous physical activity have become a thing of the past for the children of the world. The campaign transcends global barriers by conversing in the universal language, math, in its symbol-based logo.
