Todd Killinger AD
Cynthia Wills CW

While Shire has been the worldwide leader in Hematology research and treatment for over sixty years, their focus has always rested squarely on the well-being of the patient. A devotion touted by this HCP-targeted campaign that imagines a future where the unbelievable is attainable and blood disease-related impediments to vigorous physical activity have become a thing of the past for the children of the world. The campaign transcends global barriers by conversing in the universal language, math, in its symbol-based logo.