Initially a one-off ad created to run during the annual holiday sales push, this simple, iconic idea ballooned into American Express Delta Skymiles’ national campaign for the following year. The series was great fun to work on (even when talking the client out of the idea of including a belt sander in the mix) and just shows how a straight-forward sales proposition, married with a simple creative idea, can take on a life of its own.
Print campaign
OOH