NYCourtesy

Todd Killinger AD
Bruce Lee CW
Cathal Duane IL

Coming out of a spell of quarantine and isolation, many New Yorkers seem to have forgotten how to behave around other people. This multimedia campaign injects a bit of street savvy whimsy into the tough love message that New Yorkers are suffering from a lack of common courtesy–and an erosion of their overall quality of life. A little thoughtfulness can go a long way and the ability to turn this around is squarely in Gotham’s capable hands. So watch where you’re going, scoop your poop, and learn some manners already.