Carilion Clinic

Todd Killinger AD
Cynthia Wills CW

As a top to bottom makeover of the store-front branch of the Carilion Clinic family, this campaign repositions the cosmetic center more as a luxury, 21st century spa and less as an onerous trip to the doctor. A bright, glossy message that not only demystifies the clinic, but makes it more relatable, accessible, and appealing. Helping achieve the clinic’s goal of building a long-lasting—dare one say “beautiful”—relationship with the surrounding community.

Reception area monitor messaging.