Land Rover

Todd Killinger AD/CW

As the calendar flips to its last page and visions of unsold overstock dance in retailers’ heads, the annual holiday sales event comes down the chimney (with a bound). With this simple re-skin, all of Land Rover’s pre-existing interactive sales tools were put to immediate use in pushing holiday sales during the all-important final quarter. Supported by personalized e-mails and print-on-demand DM pieces, this elegant and economical re-skin had would-be Land Rover owners dreaming of a (black and) white Christmas.

Homepage Holiday Sales Event re-skin

Holiday Sales Event email blast and mobile site re-skin

Holiday Sales Event post card