Dell wanted to do an online contest that was fun, exciting and would create some buzz around their line of mobility products and services. With our marching orders in mind (not to mention a grand prize of $50,000 in merchandise and services to be won), we knew we wanted entrants to do more than just type in their e-mail and click “enter”. As “mobility” was the driving force behind the promotion, we thought a little on-the-road, gonzo journalism was in order and suggested the idea that companies would create their own two minute videos illustrating the innovative ways in which Dell products helped them “stay in the game when they were out of the office”. Getting the word out through banner ads, e-mail blasts and cross-pollination with Facebook, Twitter and LinkedIn, the contest was a surprising success, garnering over 300 entires. Once the oddball videos were filtered out (we’re still scratching our head over the golf ball entry), there were some really amazing stories to be told (the top two –as chosen by viewers– can be seen below). Who knew you could do more with a laptop besides play Bejeweled on the Broadway local?