Todd Killinger AD
Mitch Eisenman CW

Wanting to break away from the category norm of zaftig individuals frolicking happily in front of a scrim, this campaign illustrated the product’s simple promise –that adding Slim-Fast to one’s everyday diet in place of a meal would lead to flattering results– with an equally simple, and very playful, Rebus-like series of visuals. The dietary equivalent of “wash, rinse, repeat”.