Charged with creating a break-through video announcing the launch of a suite of three new Business Credit Cards exclusively designed for wealth creators, we literally started with a blank page. Treating the UBS trademark white space as a vibrant canvas upon which the Cards themselves “create” a world of relief paper sculptures. Visually illustrating the Cards’ many benefits through two dimensional shapes formed by the manipulation of space and shadow—with only a hint of color for accent. Ultimately introducing a wholly new style exclusive to the Cards that still lived firmly within the recognized UBS brand.
Todd Killinger and JMX2 are certified UBS Brand Partners.