Coming out of a spell of quarantine and isolation, many New Yorkers seem to have forgotten how to behave around other people. This multimedia campaign injects a bit of street savvy whimsy into the tough love message that New Yorkers are suffering from a lack of common courtesy–and an erosion of their overall quality of life. A little thoughtfulness can go a long way and the ability to turn this around is squarely in Gotham’s capable hands. So watch where you’re going, scoop your poop, and learn some manners already.
NYCourtesy
Todd Killinger AD
Bruce Lee CW
Cathal Duane IL